Find an idea
Not every venture is developed out of a ‘Eureka’ moment. Some entrepreneurs start with a clear idea for a product or service they want to develop. Others have the intention to build a business and then search for the right idea for them to work with. In this section, find resources to help generate or finesse a venture idea.
Design thinking is a process for creative problem solving. It encourages focussing on people, which leads to better products, services and processes. Find out more on Design thinking from the world experts on it, IDEO. Learn more
Where do good ideas come from? Author Steven Johnson explaining the different and various ways ideas are formed.
A good ideation session is hard work. It’s a structured process of guiding people through design exercises. If you need help to get the ideation juices flowing – here’s a list of 10 top picks from the Board of Innovation. Learn more
Some good frameworks to think about in developing start-up ideas. Learn more
Once you have an idea, how do you know it’s a good one? Find out about the power of killing ideas. Learn more
EMAIL
CIE@AUCKLAND.AC.NZ
POSTAL ADDRESS
THE UNIVERSITY OF AUCKLAND BUSINESS SCHOOL
PRIVATE BAG 92019, AUCKLAND
