Who’s the competition?

For most businesses, there is someone or something else already solving this problem. In this section, find out why it is important to know this, and how to go about finding out who your competition is. Hint: if you think there is no competition, you’re not looking hard enough.

Why knowing your competitors is essential. Learn more

Now that you know who the competitors are, how do you include that in your presentation? Steve Blank suggests how you go about it. Learn more

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